![]() Eduardo esparza Eduardo is the CEO of, a customer-centric web design and UX firm specialized on B2B and high consideration B2C websites. ![]() In these situations, information architecture is a much more complex task. Remember the higher the value of what you are selling, the higher the inherent friction, therefore the more questions you will need to answer throughout your site. Image Credit In the realm of B2B or high consideration B2C, likely you are going to face the challenge of having to explain a lot to get your buyers to convert on your offers. ![]() When applied to your site, these will help reduce friction and keep your buyers focused on the message you are trying to convey, as opposed to getting distracted or confused by a deficient or incomplete interface. The Conversion Copywriting Course by Copy Hackers is the 10-week online program that will take you thru the 3-Phase Process we use to write high-converting. Usability heuristics are considered “rules of thumb” (or best practices) for user interface design. Here are some ideas about of how you can apply to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. They are not what you should end up with, but it’s where you start (the optimization). ![]() Best practices are starting points: if you have no data, start with these. ![]()
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